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Data from Top Downloads From Other Companies, August 17-September 21

Aug 17
1.5* Paper Minis- Pathfinder Module: "The Dragon's Demand" Pathfinder Paper Minis
2. The Genius Guide to More Monk Talents (PFRPG) Super Genius Games
3. Player's Guide to the Rothenian Plains (PFRPG) Kobold Press
4. Ultimate Battle (PFRPG) Legendary Games
5. The Genius Guide to the Talented Monk (PFRPG) Super Genius Games
6. Faerie Passions (PFRPG) Legendary Games
7. Convergent Paths: Fey Archetypes (PFRPG) Rite Publishing
8. New Paths #6: The Expanded Gunslinger (PFRPG) Kobold Press
9. The Genius Guide to the Talented Cavalier (PFRPG) Super Genius Games
10. Rule Zero: Critical Hits (PFRPG) Minotaur Games

Categories:
1 Paper Minis
3 Supplemental Rules
6 Player Material

Themes:
Monks (2), Faeries (2), Kingmaker-supplemental (2)

Publishers:  Ratings Authors
Minotaur Games 1 N/A Jason Bulmahn
Pathfinder Minis 1 5* "Callous Jack"
Rite Publishing 1 4.5* Mark Siefter
Kobold Press 2 N/A, 4.5* Adam Roy, Crystal Fraiser
Legendary Games 2 5*, 5* Jason Nelson, Russ Taylor, Todd Stewart
Super Genius Games 3 N/A, 3*, 5* OKCS?, OKCS?, OKCS?

Ave cost: $4.49 (# below Ave: 6)
Med cost: $3.99 (#5, The Genius Guide to the Talented Monk)
Hi cost: $9.99 (#4, Ultimate Battle)
Low cost: $1.99 (#2, The Genius Guide to More Monk Talents)


Aug 24
1.5* Ultimate Battle (PFRPG) Legendary Games
2. Player's Guide to the Rothenian Plains (PFRPG) Kobold Press
3. The Genius Guide to the Talented Cavalier (PFRPG) Super Genius Games
4. Paper Minis- Pathfinder Module: "The Dragon's Demand" Pathfinder Paper Minis
5. Rule Zero: Critical Hits (PFRPG) Minotaur Games
6. Ultimate Rulership (PFRPG) Legendary Games
7. The Genius Guide to More Monk Talents (PFRPG) Super Genius Games
8. Faerie Passions (PFRPG) Legendary Games
9. New Paths #6: The Expanded Gunslinger (PFRPG) Kobold Press
10. Heroes of the Jade Oath (PFRPG) Rite Publishing

Categories:
1 Paper Minis
1 Setting
4 Player Material
4 Supplemental Rules

Themes:
alternate classes (2), wuxia (2), kingmaker-supplemental (3)

Publishers: Ratings Authors
Minotaur Games 1 N/A Jason Bulmahn
Pathfinder Minis 1 5* "Callous Jack"
Rite Publishing 1 4.5* Frank Carr
Kobold Press 2 N/A, 4.5* Adam Roy, Crystal Fraiser
Super Genius Games 2 N/A, 3* OKCS?, OKCS?
Legendary Games 3 4.5*, 5*, 5* Jason Nelson, Jason Nelson, Russ Taylor, Todd Stewart

Ave cost: $6.29 (# below Ave: 7)
Med cost: $4.99 (#2, Player's Guide to the Rothenian Plains)
Hi cost: $14.99 (#10, Heroes of the Jade Oath)
Low cost: $1.99 (#7, The Genius Guide to More Monk Talents)


Sep 02
1.5* Rule Zero: Underlings (PFRPG) Minotaur Games
2. Ultimate Battle (PFRPG) Legendary Games
3. Ultimate Rulership (PFRPG) Legendary Games
4. Mythic Monsters: Demons (PFRPG) Legendary Games
5. The Genius Guide to the Talented Cavalier (PFRPG) Super Genius Games
6. Paper Minis- Pathfinder Module: "The Dragon's Demand" Pathfinder Paper Minis
7. The Genius Guide to More Cavalier Talents (PFRPG) Super Genius Games
8. Faerie Passions (PFRPG) Legendary Games
9. The Genius Guide to the Talented Monk (PFRPG) Super Genius Games
10. Psionics Expanded: Advanced Psionics Guide (PFRPG) Dreamscarred Press

Categories:
1 Paper Minis
3 Player Material
6 Supplemental Rules

Themes:
cavaliers (2), kingmaker-supplemental (3), monsters (3)

Publishers: Ratings Authors
Dreamscarred Press 1 4.5* Dreamscarred Staff
Minotaur Games 1 5* Jason Bulmahn
Pathfinder Minis 1 5* "Callous Jack"
Super Genius Games 3 N/A, 3*, 5* OKCS?, OKCS?, OKCS?
Legendary Games 4 3*, 4.5*, 5*(2) Jason Nelson, Jason Nelson, Russ Taylor, Todd Stewart, Tom Phillips

Ave cost: $6.05 (# below Ave: 6)
Med cost: $4.99 (#8, Faerie Passions)
Hi cost: $9.99 (#2, Ultimate Battle)
Low cost: $1.99 (#7, The Genius Guide to More Cavalier Talents)


Sep 07
1.5* Rule Zero: Underlings (PFRPG) Minotaur Games
2. Ultimate Battle (PFRPG) Legendary Games
3. Mythic Monsters: Demons (PFRPG) Legendary Games
4. Ultimate Rulership (PFRPG) Legendary Games
5. The Genius Guide to More Cavalier Talents (PFRPG) Super Genius Games
6. The Genius Guide to the Talented Cavalier (PFRPG) Super Genius Games
7. Faerie Passions (PFRPG) Legendary Games
8. Paper Minis- Pathfinder Module: "The Dragon's Demand" Pathfinder Paper Minis
9. Beasts of Legend: Boreal Bestiary (PFRPG) Legendary Games
10. New Paths #6: The Expanded Gunslinger (PFRPG) Kobold Press

Categories:
1 Paper Minis
3 Player Material
6 Supplemental Rules

Themes:
cavaliers (2), ap-supplemental (4), kingmaker-supplemental (4), monsters (4)

Publishers: Ratings Authors
Kobold Press 1 4.5* Crystal Fraiser
Minotaur Games 1 5* Jason Bulmahn
Pathfinder Minis 1 5* "Callous Jack"
Super Genius Games 2 N/A, 3* OKCS?, OKCS?
Legendary Games 5 3*, 4.5*, 5*(3) All Staff, Jason Nelson, Jason Nelson, Russ Taylor, Todd Stewart, Tom Phillips

Ave cost: $5.76 (# below Ave: 5)
Med cost: $4.99 (#7, Faerie Passions)
Hi cost: $9.99 (#2, Ultimate Battle)
Low cost: $1.99 (#5, The Genius Guide to More Cavalier Talents)


Sep 14
1.5* Rule Zero: Underlings (PFRPG) Minotaur Games
2. Advanced Races #2: Darakhul Ghouls (PFRPG) Kobold Press
3. Mythic Monsters: Demons (PFRPG) Legendary Games
4. Ultimate Battle (PFRPG) Legendary Games
5. Dark Fey (PFRPG) Kobold Press
6. The Genius Guide to More Cavalier Talents (PFRPG) Super Genius Games
7. Mythic Magic: Core Spells (PFRPG) Legendary Games
8. Paper Minis- Pathfinder Module: "The Dragon's Demand" Pathfinder Paper Minis
9. Sandpoint Townsfolk Pathfinder Paper Minis
10. Ultimate Rulership (PFRPG) Legendary Games

Categories:
2 Paper Minis
3 Player Material (Mythic Core Spells might be player or supplemental)
5 Supplemental Rules

Themes:
Mythic (2), kingmaker-supplemental (2), monsters (4)

Publishers: Ratings Authors
Minotaur Games 1 5* Jason Bulmahn
Super Genius Games 1 N/A OKCS?
Kobold Press 2 5*(2) Adam Roy, Ben McFarland
Pathfinder Minis 2 5*(2) "Callous Jack"
Legendary Games 4 3*, 4.5*, 5*(2) Jason Nelson, Jason Nelson and Jonathan Keith, Tom Phillips

Ave cost: $7.06 (# below Ave cost: 7)
Med cost: $4.99 (#9, Sandpoint Townsfolk)
Hi cost: $19.99 (#7, Mythic Magic: Core Spells)
Low cost: $1.99 (#6, The Genius Guide to More Cavalier Talents)


Sep 21
1.5* Rule Zero: Underlings (PFRPG) Minotaur Games
2. Advanced Races #2: Darakhul Ghouls (PFRPG) Kobold Press
3. Dark Fey (PFRPG) Kobold Press
4. New Paths #7: The Expanded White Necromancer (PFRPG) Kobold Press
5. Paper Minis- The People of Belhaim Pathfinder Paper Minis
6. Mythic Magic: Core Spells (PFRPG) Legendary Games
7. Ultimate Battle (PFRPG) Legendary Games
8. The Deductionist Base Class (PFRPG) TPK Games
9. Tome of Horrors 4 (PFRPG) Frog God Games
10. Ultimate Rulership (PFRPG) Legendary Games

Categories:
1 Paper Minis
4 Player Material (Mythic Core Spells might be player or supplemental)
5 Supplemental Rules

Themes:
alternate classes (2), kingmaker-supplemental (2), undead (2), monsters (4)

Publishers: Ratings Authors
Frog God Games 1 N/A Scott Greene
Minotaur Games 1 5* Jason Bulmahn
Pathfinder Minis 1 5* "Callous Jack"
TPK Games 1 5* TPK Staff
Kobold Press 3 5*(3) Adam Roy, Ben McFarland, Marc Radle
Legendary Games 3 3*, 4.5*, 5*(3) LG Staff, Jason Nelson, Jason Nelson, Russ Taylor, Todd Stewart, Tom Phillips

Ave cost: $7.97 (# below Ave cost: 5)
Med cost $4.79 (#8, The Deductionist)
Hi cost: $19.99 (#6, Mythic Magic: Core Spells)
Low cost: $2.99 (#1, Rule Zero: Underlings)

Compiled Results:
Categories:
1 Setting
7 Paper Minis
29 Supplemental Rules
23 Player Material (Mythic Core Spells might be Player or Supplemental, I've listed it as Player Material)

Themes: (products may qualify for mor than one theme)
Aug 17: monks (2), faeries (2), kingmaker-supplemental (2)
Aug 24: alternate classes (2), wuxia (2), kingmaker-supplemental (3)
Sep 02: cavaliers (2), kingmaker-supplemental (3), monsters (3)
Sep 07: cavaliers (2), AP-supplemental (4), kingmaker-supplemental (4), monsters (4)
Sep 14: mythic (2), kingmaker-supplemental (2), monsters (4)
Sep 21: alternate classes (2), kingmaker-supplemental (2),undead (2), monsters (4)

Consistent Themes:
6 weeks Kingmaker-Supplemental
  * AP-Supplemental
5 weeks Class Materials
  * monks (1 week)
  * cavaliers (2 weeks)
  * alt classes (2 weeks)
4 weeks Monsters
  * faeries
  * undead

Compiled Month Costs
Average: $6.27 (# below Ave: 40 out of 60)
Median: $4.99 (# below Med: 27 out of 60)
High: $14.15 (Distribution: 3 above/3 below; Range 9.99-19.99)
Low: $2.15 (Distribution: 1 above/5 below; Range 1.99-2.99)

Compiled Company Distribution
Dreamscarred 1
Frog God Games 1
TPK Games 1
PF Minis 7
Rite Publishing 2
Minotaur Games 6
Kobold Press 10
Super Genius 11
Legendary Games 21


What Does This Show?
Some interesting things, I think...although I'm pretty sure this isn't a substantial enough data set to consider this very definitive.

First, it seems that 4.99 is a good price point where customers are willing buy a product. Second, while the wisdom suggests that players are a wider customer base, the larger number of sales seem to be for GM-oriented materials, like supplemental rules, monsters, and AP supplemental materials. High-priced pdfs seem to be much larger files, or part of print bundles. The lower priced pdfs seem to mostly below the median, but there are over half of the pdfs above the median, so the price point isn't overwhelming deciding factor. Nothing exceeds 19.99 on the pdfs, even Frog God's large ToH4, and none of them seem to have Hero Lab files listed, which doesn't seem to have made an impact.

Legendary Games really shows a larger footprint; they have a catalog of 32 products but have claimed 21 of the 60 slots. Minotaur Games has been consistently in the top 10 with only 10 products, and I think this is directly attributable to the author's position beyond Minotaur. Pathfinder Paper Minis are the only real regular paper mini product in the list-- likely because they're complementing existing modules, which Legendary Games has shown to be a good option. Legendary is banking on the fact that their freelancers are Paizo's freelancers, and so there's an implied state of their work being "Unofficially Official." Kobold Press and Super Genius appear to ramping up a weekly release schedule. None of the other publishers have enough presence to merit commentary.

Unsurprisingly, the 1st ranked product usually has a 5-star rating. However, lacking a rating doesn't seem to prevent a product from showing up, and there is a 3-star product on for several weeks.

I haven't taken advertising into consideration. I really can't tell that based on the reports and I'm not surfing the web enough to know if they've been posted some where specific.

-Ben.

Comments

( 1 comment — Leave a comment )
Rachel Ventura
Sep. 24th, 2013 11:14 pm (UTC)
Yeah I think price is a complicated matter that is tied into value. That value can be real or perceived, it can come in the format of content, art, page quantity, etc. I would tend to agree that a few weeks isn't enough data to form a solid opinion. There seems to be a mix between paizo writers having success but also non-paizo writers. I think we should find a college student who needs to do a thesis for math of something and convince him or her to pile tons and tons of data together (both OBS, Paizo, SRD, other sites, direct sales, advertising efforts etc) and see what trends holds true once you look at the whole picture. It sure would be an interesting read but who has that type of time and effort.
( 1 comment — Leave a comment )